After an avalanche of Facebook privacy scandals and data breaches in the past two years, now even a meme seems suspect. Whatever Facebook gets out of the "10 Year Challenge," Barr said it's significant that people questioned its motive in the first place. The app uses facial recognition algorithms to create side-by-side comparisons after users upload a photo. Google's Arts & Culture app matches selfies with works of art that resemble the user. The "10 Year Challenge" comes about a year after a similar effort from Google, one of Facebook's biggest competitors. It is also rolling out new products that rely on artificial intelligence, such as Portal, a video chat screen with a camera that can follow you around a room and automatically focus on your face. As a reminder, Facebook users can choose to turn facial recognition on or off at any time."īut even if Facebook didn't initiate the challenge, it has been using facial recognition intelligence for years to recognize users and people they are pictured with. "Facebook gains nothing from this meme (besides reminding us of the questionable fashion trends of 2009). Facebook did not start this trend, and the meme uses photos that already exist on Facebook," the company said. "This is a user-generated meme that went viral on its own. It's also more useful for technology that's trying to capture how people look and how they age.įacebook issued a statement saying it had no role in starting the challenge and saw no benefit in it. That's different, and easier to analyze, than the years of photos that users have already uploaded in no particular order. O'Neill pointed out that the viral challenge has filled Facebook with labeled, side-by-side user photos taken within a fixed period of time. Speculation about the meme's ulterior motive flared up after Wired writer Kate O'Neill published an op-ed suggesting it wasn't just harmless fun. There are also viral hashtags like #MyFirstConcertWas, which get users to reveal answers to popular security questions. It was the latest in a constant stream of social media crazes - like the "Bird Box" challenge and Top Nine photo collage - that enticed users to join in with little concern for safety and privacy. The challenge generated 5.2 million engagements on Facebook in just three days, according to the social media monitoring tool Talkwalker. The "10 Year Challenge" popped up last week and across Facebook, Instagram (which is owned by Facebook) and Twitter millions of people have participated.
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